At Vely Vely®, we believe that quality skincare should be accessible and affordable for everyone. That’s why we’ve made it our mission to create effective, gentle formulas using thoughtfully sourced ingredients – all at prices that make self-care a daily ritual, not a luxury.
Our Story

Vely Vely® was born in 2018 out of a desire to make clinical-grade skincare more inclusive. As longtime skincare enthusiasts, our founders were frustrated by the limited options on the market. It seemed like all the products with proven results cost an arm and a leg, while affordable brands cut corners on ingredients and efficacy.
We knew there had to be a better way – skincare that combined safe, natural extracts with scientific innovations without the outrageous price tags. After months of research and formulation, Vely Vely® Sun Serum was our first breakthrough.
This lightweight serum blended plant-based antioxidants with a next-gen ingredient called rucinol that provided serious UV protection. Even better, it worked for all skin types and tones – no greasy residue, white cast, or irritation.
The serum was an instant hit, and the Vely Vely® brand was born. We expanded into toners, creams, cleansers, and more, but our philosophy remained the same: offer customers the most effective ingredients and formulas possible while keeping costs low.
We’re proud to say that today, Vely Vely® products are a fixture in skincare routines around the world. Our line has won awards from beauty editors and dermatologists alike for its gentle, multitasking approach to self-care.
But our work is far from over. We’re constantly researching the latest skincare science and botanicals to enhance our collection. Our formulas evolve as new innovations emerge, but our commitment to inclusivity and effectiveness remains unchanged.
Our Formulas
Every Vely Vely® formula begins with one question: “What does your skin really need?”
We don’t overload our products with trendy ingredients or make false promises. Our approach is to determine the skin’s top concerns, then create solutions using proven actives, natural extracts, and clean formulations.
Some of our key ingredients include:
- Rucinol® – A patented antioxidant that provides broad spectrum UVA/UVB protection without a chalky, greasy feel. It’s colorless and suitable for all skin tones.
- Madecassoside – An anti-inflammatory extract from the Centella Asiatica plant that calms irritation and redness while protecting collagen.
- Artemisiaextract – This herb is packed with soothing compounds like flavonoids and terpenes. It tackles redness and sensitivity without irritation.
- Yuja extract – A nutrient-dense citrus peel extract that provides vitamin C, antioxidants, and essential fatty acids to nourish and brighten dull skin.
We carefully vet every ingredient for safety and efficacy before including it in a formula. You’ll never find any parabens, sulfates, phthalates, mineral oil, or other questionable additives in our line.
We also formulate without artificial fragrances or dyes. Instead, we use essential oils and botanical ingredients to provide light, natural scents when needed.
Our Standards

Vely Vely® is as committed to responsible sourcing as we are to skin-friendly ingredients. We hold ourselves to high standards when it comes to sustainability, ethics, and transparency.
- Clean formulas – Our products are non-toxic, vegan, cruelty-free, and made without parabens, sulfates, or other harsh synthetics.
- Thoughtful sourcing – We carefully vet all farms and ingredient suppliers to ensure sustainable practices. Many of our botanical actives are fair trade certified as well.
- Minimal waste – Our packaging utilizes recyclable glass, post-consumer recycled materials, and biodegradable caps and pumps whenever possible.
- Giving back – We donate a portion of proceeds to organizations that provide medical care, education, and skincare essentials to underserved communities globally.
- Informed choices – Our website offers in-depth information on all ingredients for total formula transparency. We want customers to know exactly what’s in their products.
- Commitment to science – Every formula is rigorously tested for safety, efficacy, and stability. We won’t make a claim without data to back it up.
Our Products
The Vely Vely® line offers targeted solutions focused on common skincare concerns like acne, redness, dehydration, and UV damage.
Our collection includes:
Cleansers
Gentle, non-drying formulas that remove impurities without stripping the skin:
- Yuja Brightening Cleanser – A creamy, nourishing cleanser powered by antioxidants and vitamin C from yuja extract.
- Artemisia Soothing Cleanser – A calming gel cleanser that tackles irritation and redness with artemisia and allantoin.
Serums
Potent serums that target specific issues with key active ingredients:
- Vely Vely® Sun Serum – Our original broad spectrum SPF serum with rucinol to protect against UVA/UVB damage.
- Madecassoside Repairing Serum – This collagen-protecting serum reduces inflammation and irritation with madecassoside.
- Vitamin C + AHA Serum – A powerful combo of lactic acid and vitamin C from yuja to brighten, smooth, and even skin tone.
Moisturizers
Rich, nourishing formulas that hydrate without clogging pores:
- Yuja Daily Moisturizer – A lightweight lotion packed with citrus antioxidants to nourish and protect skin.
- Artemisia Relief Cream – An ultra-soothing formula for sensitized complexions with artemisia and hydrating squalane.
Toners
pH-balanced toners that restore skin without harsh alcohols:
- Yuja Pore Minimizing Toner – Tightens pores and controls oil with yuja, witch hazel, and antioxidant-rich rooibos tea.
- Artemisia Calming Toner Pads – Single-use pads with artemisia extract to gently tone and calm irritated skin.
Masks & Peels
Weekly treatments that resurface, nourish, and detoxify:
- AHA + BHA Resurfacing Mask – A powerful yet gentle peel mask that exfoliates and clarifies congested skin.
- Madecassoside Recovery Mask – A soothing gel-cream mask that accelerates healing of stressed skin overnight.
- Detoxifying Mud Mask – A deeply cleansing mineral-rich mask that draws out impurities and unclogs pores.
Our Promise

Skincare shouldn’t be confusing, intimidating, or inaccessible. It should be a ritual you look forward to each day – one that makes you feel pampered, confident, and in tune with your unique needs.
Vely Vely® is skincare simplified. Our collection of clean, multi-tasking products takes the guesswork out of achieving smooth, radiant skin.
We’ll continue researching the latest innovations from around the globe because everyone deserves quality ingredients without the outrageous price tags. Skincare is self-care, and self-care is for everyone.
That belief inspires our team every day as we develop new formulas, source mindfully, and find ways to better serve our community. Thank you for letting Vely Vely® take care of your skin – we’re grateful to be along on your self-care journey.